Brand Identity · Web Design & Development · Shopify · Print 2025

Andra's Garden
Heaven

A garden furniture retailer named in honour of a friend who helped build something before he was gone. The brand had to carry that homage without ever being heavy.

Client

Andra's Garden Heaven

Sector

Garden Furniture Retail

Scope

Brand Identity · Shopify Build · Print · Signage

Live

andrasgardenheaven.uk

Problem

A name with weight.
Worn lightly.

Andra's Garden Heaven is named in memory of a friend — a man who helped the founders build their early ventures (and garden) before he passed. The name was not a marketing decision. It was a memorial from the client's family to a dear friend the considered part of theirs. That origin story meant every design decision carried unusual weight: the brand needed warmth and optimism without sentimentality.

Insight

The mark reads as a tree
before it reads as letters

The logo is structural. A and G, overlaid and resolved, naturally form a tree trunk. The vertical strokes of the letter forms and canopy at the top with roots at the base. It reads as a tree before it reads as letterforms. Rooted. Alive. Reaching upward. Those three qualities were the brief in everything but name, and the mark delivers all three without explaining itself.

Design Intent

Make it not look
like Shopify.

The platform choice was Shopify, driven by the client's need to manage e-commerce inventory without a developer on call. The design challenge was to make it not look like Shopify. Garden furniture retail online has a specific problem: scale and context. A chair against a white background tells you nothing about whether it'll look right in a garden. The layout was built around lifestyle imagery — pieces in situ, in light, in use. The mobile experience was prioritised throughout because most garden furniture browsing happens on a phone.

Outcome

Live, trading,
client-managed.

Full brand identity, Shopify store build, print materials, and trade show signage — all delivered and live. Full client training on Shopify admin completed on launch day. The store is client-managed from day one. Brand collateral consistent across digital and physical. The mark the founders recognised immediately is now on every touchpoint. Live at andrasgardenheaven.uk.

Named for a man who helped them
build their own slice of heaven

Before this business existed, there was Andra — a dear friend of the founders who helped them establish their own beautifulgarden and early business ventures before he passed. The name Andra's Garden Heaven was an homage to his legacy. It was a memorial of his kind spirit and love for outdoors relaxing to sell products that allow buyers to feel at peace in their own outdoor space.

That origin story would go onto drive every design decision. The brand needed warmth and optimism without being overly sentimental. It needed to feel light and relaxing, but not twee.

£7,500

Trade show sales across 2 events

Retail Stockists secured in Scotland

2 weeks

End-to-End Brand Development from Discovery to Delivery

120+

Digital & Print Brand Assets elivered for launch

Design Thinking

The site was wireframed before a single brand decision was made. The structural question came first — where does a buyer land, how do they find a piece, and how short can the path from interest to checkout be? Garden furniture is a considered purchase, but it's increasingly browsed on a phone while someone is physically standing in their own garden.

Two wireframe rounds. First pass mapped the full information architecture across desktop and mobile. Second pass tightened the product page — image-first, scale cues built into the layout, configuration options surfaced before the fold. The catalogue page was structured so lifestyle imagery does the selling, not specs.

Only once the structure stood up did the brand layer go on top.

The Mark

A and G form a trunk.
Roots at the base.

The logo is structural. With a variable colour system, the mark is a tree formed by the letters A and G overlaid and resolved. The vertical strokes of the letterforms create a trunk, with canopy at the top and roots at the base.

Rooted. Alive. Reaching upward. Those three qualities were the brief in everything but name. The founders recognised it immediately, which is usually the sign that a mark is working.

The Build

Shopify — full store architecture

Product catalogue, collections, checkout flow, and brand-consistent custom theme build. The platform choice was driven by the client's need to manage inventory without a developer on call. Shopify provides that capability; the job was to make it not look like Shopify and feel more like a bespoke brand experience.

Lifestyle-first layout

A chair photographed against a white background tells you very little about whether it'll look right in a garden. The layout was structured to prioritise lifestyle imagery, pieces shown in situ, in light, and in use over clinical product shots.

Mobile-first — short purchase path

With the rise in mobile e-commerce browsing happening while someone is physically in their outdoor space deciding what they want, it was key to optimise the mobile purchasing experience. The mobile layout is clean, fast, and makes the purchase path as short as possible. Every extra tap is a dropped conversion. Within three taps, a buyer can go from product discovery to checkout on mobile.

Print & signage — consistent system

Signage and print materials consistent with the digital identity, delivered alongside the Shopify build. One brand language across every touchpoint — screen, print, and in-store signage.

Handover — client-managed from day one

Full client training on Shopify admin completed on launch day. Every product uploaded, every collection structured, every setting configured. The client took ownership of the store immediately — no ongoing dependency on a developer for day-to-day operations.

Specification

Identity	Logo, wordmark, brandmark variants. Colour palette grounded in garden and natural materials. Delivered as SVG, PNG, and print-ready PDFs and AI files.
Platform	Shopify — full store build. Custom Theme build, product upload, collection architecture, checkout configuration.
Site Design	Lifestyle-led layout. Mobile-first. Short purchase path. Imagery prioritised over product on white.
Print	Signage system and print materials. Trade Show assets, business stationery and social media templates. Consistent with digital identity across all touchpoints.
Handover	Full client training on Shopify admin. Store management transferred on launch day. No ongoing dependency.
Live	andrasgardenheaven.uk

Andra's GardenHeaven

A name with weight.Worn lightly.

The mark reads as a treebefore it reads as letters

Make it not looklike Shopify.

Live, trading,client-managed.

Named for a man who helped thembuild their own slice of heaven

A and G form a trunk.Roots at the base.