Sketches first. The brief was specific — Scottish, ceramic, engineered precison and handmade craft all at once. But don't be literal. So the early exploration was a search for a single structural device that could all these meanings without explaining itself. Several pages of marks before anything stuck.
From the mood board, the visual register was set: dark, considered, restrained. A working ceramicist's brand, not a craft-fair stall. The textures and colour swatches that came out of that exploration fed directly into the surface treatments used across the site.
Once the logo mark was resolved, the system followed quickly — colour tokens, type ramps, button states, info-card behaviours, navbar iterations. Every component was iterated to a specification before being implemented.
