Clydeside
Logistics

Clydeside Logistics is a Glasgow-based courier and logistics company operating across Scotland and the United Kingdom. They came to SCM Design Studio with no brand identity — just a name and a fleet of vans. Everything needed to be built from nothing: the logomark, the system, the site, the stationery, and the vehicle livery.

Logistics branding almost always lands in one of two camps. Corporate and forgettable - the kind of navy and silver identity that disappears into every other white-van operator. Or aggressive and cheap — sticker-pack fonts and clip-art lightning bolts. Clydeside needed a third option: bold, and confident, without being either pantomime or bland.

The brief was also practical. A brand that lived on a van had to work at distance, at speed, in all weather. The mark needed to be identifiable at 60mph on the M8 before it was legible at 6 inches. That constraint drove every decision.

The logo is built on momentum. The primary logomark uses a bold chevron-based geometry that reads as forward motion without relying on tired arrow or road iconography. It's the visual equivalent of a vehicle that hasn't started braking yet.

The energy is deliberate. Motorsport brands, F1 teams, rally liveries, performance marques all use this vocabulary because it works: compressed shapes, high contrast, no softeness. Applied to a Scottish courier company it communicates that this is an operation that takes its work seriously. Not aggressive. Confident. Quick, reliable, and professional. The mark is a promise that the van will get your package there on time, every time.

The wordmark was set in a custom Futura STD font, tracked tight.